ŚNIEŻKA – BRAND OF HIGH REPUTATION. AGAIN!
For the second time the Śnieżka S.A. Paint and Varnish Factory has been honoured with the title “Brand of High Reputation". Like last year, Śnieżka placed itself in the Home & Office category, taking four out of the five stars.
Consumers and business representatives who took part in the Premium Brand 2008 market survey assessed Śnieżka for its brand trust, references, media coverage, engagement in social activities and the image of the company as an employer. Moreover, managers appreciated Śnieżka’s reputation as a business partner.
Premium Brand is innovative and the only Polish survey evaluating the reputation of Polish brands. The survey was conducted on a representative group of Polish citizens and among business representatives. Two brand groups were included in the survey: consumer and business ones. The survey was run by the reputable TNS OBOP institute, while the results were audited by KPMG. The meritorious aspect of the project (i.e. methodology, tools and analyses) was provided by Maison Research House.
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