|
FFiL Śnieżka SA wins Consumer Golden Laurels 2010 and the Discovery of the Year title for the Vidaron brand.
In the sixth edition of the "Laur Konsumenta" (Consumer Laurels) programme FFiL Śnieżka SA once again won "Złoty Laur Konsumenta" (Consumer Golden Laurels) in the "Paints" category, beating all rivals and winning the position of the brand highest valued by customers in its industry.
In addition, in this years vote, the VIDARON brand - owned by FFiL Śnieżka SA - won the title of "Odkrycie Roku 2010" (Discovery of the Year 2010). This title is awarded to new products which drew the attention of customers in a positive way.
"Laur Konsumenta" is the biggest consumer project in Poland. Its purpose is to select the most popular products and brands in several hundred categories each year. The nationwide survey highlights products with the best reputation among customers.
Łukasz Dobrowolski – Marketing Director of FFiL Śnieżka SA: The "Laur Konsumenta" emblem is a special award because although it is awarded by the competition organizer, in reality it is an award of the Polish consumers. The recommendation and trust of our customers provide the most reliable confirmation of the high quality of our products, adds Dobrowolski.
Śnieżka regularly wins "Złoty Laur". Such high assessment by consumers is possible thanks to the correct quality of the products. In FFiL Śnieżka SA quality is supervised by the accredited Quality Control Laboratory, which meets a number of national and international standards and guidelines and holds Testing Laboratory Accreditation Certificate no. AB 855.
|